The worst time to figure how to handle a crisis is during a crisis.

Tragedy has struck three times in these early months of 2025. Two aviation disasters (Washington, DC and Philadelphia) and the fires in Los Angeles. Most businesses and people will encounter crises at some point.

While they (thankfully) are not as horrific as these three events, there are lessons to be learned that reinforce how business respond to crises. Crises can range from these sobering events to customer service failures. Any crisis can be recognized as an opportunity to demonstrate humanity and perspective striving for the best possible outcome. Even the simplest customer service failure can result in damaged reputations and unnecessary financial pain.

In this one-hour event, we will review how these crises unfolded and responses by various parties. Including providing guidance for how you make decisions and act in these situations. This will be done using a crisis communication strategy that provides a framework during times of tragedy, stress, and dealing with an unknown and fluid situation.