Getting it right!  The right message (advertising language), the right platforms (print, social media, networking, etc.) and delivery to the right people (target market) are foundational to the success of marketing.  This Marketing Boot Camp series teaches key marketing fundamentals with practical applications for small businesses.

Week 2:  Define Your Target Market & Hone Your Marketing Message 
Knowing who your targeted customers are, and their needs and wants, allows you to provide a better product or service and deliver your marketing message efficiently.