This two session workshop will give you the knowledge and tools you need to present your brand in a positive light.  Learn how to:
• Recognize how your current brand is perceived by customers
• Read analytics to adjust your marketing plan
• Attract your ideal customers
• Maintain a consistent brand image

Week 2: Brand Development – November 13, 2013
Class overs how to research the effect of your proposed brand on various demographics, the appropriate way to build surveys or panels and how to interpret customer analytics.